In order to collect our market research we used Survey Monkey because it saved time handing questionnaires out to people around campus and waiting for them to fill them in.
Our target audience are students so we sent the survey to numerous people on Facebook because a vast amount of students have an account and access it regularly.
The questionnaire was short and was simply laid out therefore it attracted more people to complete it.
By using Survey Monkey it allowed us to collect our research and analyse it much more easily than if we had used another method. We used the results to decide how to create the treat boxes.
The market research was worth while as it gave us a knowledge as to what would be most successful and what wouldn't.
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