Roach Bridge Brief

We were asked to design some tissue paper by Roach Bridge for a live brief. The target market are small retailers who only want small quantities of paper. We were asked to design something that is on trend using water based colours. The material it will be printed on is a 25gms paper roll - approx 60 cm wide. The design will be put on a plate rather than a lasered roller. We were told to use a simple repeat pattern like wallpaper. Whoever designs the best tissue paper for the company will be rewarded will £300!

I researched some wallpaper designs;

http://www.johnlewis.com/Home+and+Garden/Home

+Decorating/Wallpapers/SubCategory.aspx

I used Illustrator to design my tissue paper and have a selection of red, purple, green and yellow.

I enjoyed doing this brief and I am happy with my designs.

Cereal Packaging Designs

A TASTE SENSATION

Our group kind of drifted away from each other and we hadn't seen each other for a while so I designed this packaging for the cereal bars. The colours are fresh and vibrant, which I think will attract our target market - young people. Our unique selling proposition is - 'A Taste Sensation'.

We decided to price the cereal at £2 for 5 bars as we originally said we think it's good value for money.

A SWOT analysis;

Strengths: This new product will encourage teenagers to eat a healthy breakfast on the go.

Weaknesses: It has a lot of competitors.

Opportunities: Could develop into a range of cereal, healthy snacks etc and could branch abroad.

Threats: Someone could come up with a similar idea, which would put our product at risk.

We would sell our product in shops surrounding schools, colleges and universities, in order to attract our target market. We would also sell them on the high street to reign in more people into buying the product.

We would ask for the product to be positioned at eye level on the right hand isle because it is proven to be the best place to sell products.

Again, because I lost touch with my group members, I designed the poster in order to advertise the product, which will be displayed on billboards, in bus shelters, in display cabinets etc.

To promote the product we have put a 25p voucher on the packaging enabling you to get money off your next box of cereal bars.

I personally would buy these cereal bars because I don't eat breakfast in the morning so if I had some of these I could just put one in my bag and eat it on my way to Uni or where ever I was going. The fact that they're whole grain would tempt me even more into buy them because I always check the nutritional content.

I think if we had to do this brief again, I'd make sure each group member knew what was going on so that we could of done the designs together as a group. Also, it would be good to do more designs for the other flavours so we would do that too.

I think our survey on Survey Monkey was a very good idea because it was simple and clearly laid out and we got the results back fast where as if we had handed them out it would have taken much longer.

Carrying out this brief has introduced me to marketing and how to successfully get a product on the market knowing that people will like it and therefore make a profit.

Project 2 - Design a new breakfast cereal

We were given a brief asking to design and promote a new healthy range of breakfast cereal. Me, Aaysha and Madiha decided to work together as a group. The new cereal had to be kept within the recommended daily allowance for our target group. The idea behind the cereal range was to encourage people to eat a healthy breakfast every morning. We were able to choose which group we wanted to target.

We made a plan to market the new cereal to ensure it makes a profit and takes market share away from the other main competitors.

We came up with the name 'Snax' for a breakfast cereal bar, which we aim to sell to students/teenagers between the ages of 16-22. The cereal bar will come in a few varieties such as honey coated, strawberry, yoghurt coated and banana & chocolate. We think our cereal bar will be different from anything else because it has a catchy name, which will appeal to our target market and the packaging design will look fresh and eye catching. The combination of flavours is also quite different to what is already on the shelves. We will charge £2 for 5 bars, which is similar to other competitors and good value for money. It will have discount tokens attached to the packaging encouraging people to keep buying the product. We would sell the cereal bar in shops surrounding schools and universities and also on the high street. We will advertise and promote the cereal by using posters, Facebook and by word of mouth.

After making our business plan, we had to gather some Market Research - Secondary.

We found out existing cereal brands such as Alpen, Quaker, Ready Brek, Cadbury, Lyme Regis, Kellogg's, Nestle, Weetabix and Go Ahead. The types of cereal already out there are plain/sugar coated, flavoured - chocolate, strawberry, raisons, cinnamon etc, whole grain. We found out that the prices of cereals already on the market range from £1 to £4. The special offers on the market are free gifts in packets of cereal, 2 for £2 and buy one get one free. Whole grain cereals seem to be most popular because they are healthier.

Once we had gathered our secondary research we went on to finding some primary research in order to find out what cereal people buy on a regular basis and why. We made the survey using Survey Monkey and asked people on Facebook to fill it in.

http://www.surveymonkey.com/s/TRJSSKP

We found out that most people eat cereal in the morning, however for the people who said they

don't eat breakfast, they said they would be more likely to buy a cereal bar so they could eat it on

the go. It states that people are attracted to buy cereal that has good packaging and good

nutritional content. The majority of the people say they aren't bothered about the sugar content of

the cereal however it shows that the majority of people who took the questionnaire purchased

whole grain cereal. Most people prefer cereal to cereal bars however with the packaging and

new flavours we are going to produce I'm positive figures will change. Most people don't look at

the nutritional information on the box.

We researched some existing cereal packaging in order to get an idea for our designs.