Cereal Packaging Designs

A TASTE SENSATION

Our group kind of drifted away from each other and we hadn't seen each other for a while so I designed this packaging for the cereal bars. The colours are fresh and vibrant, which I think will attract our target market - young people. Our unique selling proposition is - 'A Taste Sensation'.

We decided to price the cereal at £2 for 5 bars as we originally said we think it's good value for money.

A SWOT analysis;

Strengths: This new product will encourage teenagers to eat a healthy breakfast on the go.

Weaknesses: It has a lot of competitors.

Opportunities: Could develop into a range of cereal, healthy snacks etc and could branch abroad.

Threats: Someone could come up with a similar idea, which would put our product at risk.

We would sell our product in shops surrounding schools, colleges and universities, in order to attract our target market. We would also sell them on the high street to reign in more people into buying the product.

We would ask for the product to be positioned at eye level on the right hand isle because it is proven to be the best place to sell products.

Again, because I lost touch with my group members, I designed the poster in order to advertise the product, which will be displayed on billboards, in bus shelters, in display cabinets etc.

To promote the product we have put a 25p voucher on the packaging enabling you to get money off your next box of cereal bars.

I personally would buy these cereal bars because I don't eat breakfast in the morning so if I had some of these I could just put one in my bag and eat it on my way to Uni or where ever I was going. The fact that they're whole grain would tempt me even more into buy them because I always check the nutritional content.

I think if we had to do this brief again, I'd make sure each group member knew what was going on so that we could of done the designs together as a group. Also, it would be good to do more designs for the other flavours so we would do that too.

I think our survey on Survey Monkey was a very good idea because it was simple and clearly laid out and we got the results back fast where as if we had handed them out it would have taken much longer.

Carrying out this brief has introduced me to marketing and how to successfully get a product on the market knowing that people will like it and therefore make a profit.